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October’s Latest Updates on Instagram!

It’s already October, and Instagram has been making some major changes these past few months. So let’s catch you up to all the major changes you need to know, and help you grow your account!

August/September Changes on Instagram: 

  1. New Shopping Options: Instagram added Product Tagging for Business Profiles on Instagram Stories. You can now tag a direct link to a product page, improving your ROI and Conversion rates.
  2. See your Friends Online: Instagram now lets you know when their friends are online through their direct message feature, similar to the features on WhatsApp and Facebook Messenger.
  3. Polls in Direct Messages: Polls have been a huge sucess on Instagram Stories, it makes it easier to get both social proof and engagement. Now you can use them in Direct messages, sending them to an individual or to a group.
  4. Verified Badge: Instagram is testing a new in-app form to apply for the coveted blue verified checkmark. Although they are only offering it as a beta test, you can see if you have the ability to apply, go to “Settings” and see if you have the “Request Verification” option.
  5. New Time Management Tools: Instagram has a new activity dashboard, you can find it under “Settings” tab, and it will show you how much time you’ve used the app per day, or by week. You can also set alerts for usage, so you can better manage your time on the app.

We hope these updates were helpful. Understanding and using these features can help you grow your Instagram Account!

Instagram Updates You Need to Know!

In 2018 Instagram has made some major changes, let’s play catch up and go over the changes you need to know to help grow you account!

Major Changes on Instagram in 2018: 

  1. IGTV: Instagram TV allows you to create and upload videos up to an hour long and share them on the regular Instagram App, or the new Instagram TV app.
  2. Question Stickers for Instagram Stories: Question Stickers allow you to ask your followers questions, create polls, ask for feedback. Users who view the story can reply to the questions, and you’ll be able to see all their responses privately. If you choose, you can share these responses publicly within the Stories feed. It’s a great way to boost engagement!
  3. New Mute Feature: This feature allows you to “Mute” a follower from your feed, essentially you won’t see their content any longer, but you won’t officially “unfollow” them.
  4. CTA Button Options: Instagram added 4 Call to Action buttons. Book, Reserve, Start Order, and Get Tickets. You can now do these actions directly instead of having to take the potential customer to your website.
  5. Video Chat in Direct Messages: You can now have a video chat in direct messages. You can chat with one person, or up to 4 in a group. The feature works similarly to FaceTime, and allows you to connect more personally.

We hope these updates were helpful. Understanding and using these features can help you grow your Instagram Account!

5 Tips for Hashtags on Instagram!

In 2018 Instagram has made a lot of changes on how they search, view, and rank Hashtags. Since their algorithm is constantly changing it makes it hard to keep up. So we’ve compiled an updated list of the Top 5 Tips on how to use Hashtags on Instagram.

5 Top Updates/Tips for Hashtags on Instagram: 

  1. Following Hashtags: You can follow hashtags, instead of having to search for them, allowing that hashtags top posts to come in your feed. This is giving hashtags more exposure on Instagram.
  2. Specific and Relevant Hashtags: Be specific, now Users can mark posts that are irrevelant in their hashtags feed as “Don’t Show for this Hashtag.” If you receive too many of these Instagram will start ignoring your account for those Hashtags.
  3. Adding Hashtags to your Stories: You can now use Instagram hashtags within your Instagram Stories. It will give your content another way to be discovered by a new audience.
  4. Posting Hashtags in Content: It is best to post your hashtags within the Content Text of your post. Instagram seems to be reducing exposure, sometimes even ignoring hashtags that are placed in comments section.
  5. Mix your Hashtags: Change your Hashtags often in posts to avoid “Spammy” Behavior. If Instagram sees that you are using the same group of hashtags again and again, it will began to ignore them.

We hope these tips were helpful, and we will continue to keep you updated.

5 Tips for Growing Instagram!

Instagram adds new features and changes its platform almost every month. They made some major changes in July, and you might have seen some of the new features they added Instagram Video Chat, Channels, and adding Music to Stories.

It’s really hard to keep up, and since we work with clients of all stages, sizes and industries we are privileged to see the latest best practices. Our expert team has Summarized 5 Updated Tips to help you grow your Instagram Accounts

5 Updated Tips on Instagram: 

  1. Mix up your Hastags: Change your Hashtags in every post to avoid “Spammy” Behavior. Do not use the same hashtags consecutively.
  2. Use Instagram Stories: Its the fastest growing feature on Instagram, and over 300 Million accounts use the feature daily!
  3. Place Hashtags in your Content: Instagram seems to be often ignoring hashtags that are placed in the comment section, thinking they are spam. It is best to post your hashtags within the Content Text of your post.
  4. Comment Longer than 3 Words: Instagram seems to be ignoring comments that are shorter than 3 words. Longer comments will boost you in the engagement algorithm.
  5. Use Instagram Stories Questions, Polls, and Comments: This new feature allows you to ask your audience questions, create a poll, or take comments. Its a great way to boost engagement!

We hope these tips were helpful, and we will continue to keep you updated.